"The perception of colour is dependent upon a vast number of varying factors as it is essentially a series of reflections and absorptions. The time of day and the presence of natural light plays a big part in how colour is perceived and is intrinsically linked to the orientation of the sun."
You can read the full article on the latest Tom Howley blog here - https://www.tomhowley.co.uk/using-colour-in-the-kitchen-6-experts-share-their-advice/